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Email Marketing: 10 Essential Hacks to Scale Up Your Business in 2019

lunes 21 de enero de 2019, 19:40h

21JAN19 – MADRID.- As a B2B or B2C marketer, you have many options to choose from when deciding on the marketing channel you will use to connect with the customers. However, the email is still the most effective form of advertising that you can use to enhance your brand's reach.

The essential advantage that email marketing has over other marketing techniques is that it is a cost-effective option. You can reach the target audience anytime and anywhere by delivering them messages straight to the inbox, a place they check regularly.

However, the last thing you want to do is spamming subscribers or sending them poorly composed messages. Such actions could have adverse consequences on your brand’s image.

Generally speaking, your customers already receive dozens of emails every day from different organizations, even from your competitors. However, not all these emails are read. Some don’t even get a chance to be opened before they are deleted, or worse, marked as spam.

So, if you don't want to fall into this category, here is a list of 10 essential hacks that will tell you how to optimize your email marketing campaigns.

Subject Line

Statistics show that 69% of recipients report emails as spam based solely on the subject line. About 48% of them open messages with subject lines containing only 3 – 4 words. It gives the highest response rate compared to other word counts.

That said, keep the subject lines short and between 28–39 characters long, and do not use words like “miss” or “deals.” They could decrease open rates by as much as 5%.

Preheader Text

Open rates could increase by as much as 30% when a preheader text is applied, and optimizing preview text could improve open rates by over 45%.

Start the preheader text with a short headline to ensure capturing your audience’s attention. That said, always include preheader text. If you need to, it’s a better idea to repeat the subject line than leave it blank.

Sender Name

Even 64% of subscribers admit that they are more likely to read an email if they know the sender’s name. Having a dedicated email address is the fourth most important factor for consumers.

Your “From” name should match your “From” email address. Furthermore, ensure that customers can respond to your emails. A no-reply address could decrease response rates and overall deliverability by a considerable amount.

Segmentation: Selecting the Right Targets

The advantages of email segmentation are numerous. It increases open rates, revenue, leads, transactions, and deliverability. Also, using segmentation will decrease spam complaints by about 15%.

Ensure you do email list segmentation based on date, interest, and subscriber activity. These factors yield about 29%, 10%, and 11% increase in open rates, respectively. If you neglect this tip and choose to send the same message to all your subscribers, you can rest assured that many will forward your email to the spam box.

Personalization

Personalized emails are essential for the success of your email campaigns. About 94% of companies say that personalization is critical to their current and future success. Personalized email marketing can shoot up your ROI by over 122% and personalized subject lines generate 50% higher open rates.

The best way to start a personalized email is by addressing the customer by either her name or her company’s name, depending on the type of service you offer. Be careful and always use the right information - addressing customers with the wrong names could reflect quite bad on your business.

Automation and Triggering

Open rates for trigger emails are 95% higher than that of traditional emails. Also, trigger emails drive a massive amount of 624% increase in conversion rates.

Send reminder (69% increase in orders), welcome (86% higher open rates), and replenishment emails (54% open rates). Holiday email marketing could also increase open rates. However, be cautious not to overuse this.

Buttons and Call-to-Action

Emails with a single call-to-action increase clicks by over 371% and sales by 1,617%. Emails with social sharing features have a 115% higher CTR.

Let your action words prompt customers to act. Use phrases like “Download Now,” “Get Your Free Trial,” or “Buy Now.” Needless to say, keep the call-to-action short and straightforward.

Images

Around 65% of people prefer to see images instead of text in the emails. Therefore, you need to compose emails so that they have at most three images and approximately 20 lines of text. Such emails have the highest CTR.

The images shouldn’t be too large as this could result in spam and email deliverability issues.

Video

The 64% of email subscribers are more likely to purchase a product online after watching a video about it, while 59% of business executives prefer video-based emails over written content.

Use a static image with a play button in the body of the email, and include the word “video” in the subject line. Never embed videos in the emails. Let your customers decide for themselves if they want to watch them.

Fear of Missing Out (FOMO)

Subject lines that generate a sense of urgency increase open rates by an average of 22%.

Use this tactic to create a sense of urgency and scarcity by using phrases like “Breaking” or “Order today” in the subject line. However, never write these phrases by using all caps, as it appears like you’re yelling at the customers.

Wrapping Up

There is no one-size-fits-all marketing strategy, but incorporating these 10 hacks into your next email campaign can guarantee you increased open rates, higher conversions, higher CTR, and an overall increase in sales.

URL: https://99firms.com/blog/email-marketing-optimization-hacks/

Email Marketing: 10 Essential Hacks to Scale Up Your Business in 2019
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