Even with several options, email marketing is still one of the most reliable ways to market your products and services online. It allows you to connect with customers and potential customers in a personal way, building relationships that can lead to sales.
But just like Google widgets for websites, you must know that not all email marketing softwares are created equal. So, knowing their differences and strengths will allow you to choose which one to use for your business. To help you with this dilemma, here are 5 of the best email marketing software options for small businesses.
1. Mailchimp
For many years, Mailchimp has been one of the most popular email marketing tools, and for a good reason. If you're new to creating campaigns and could use some email marketing advice along the way, Mailchimp is a great place to start. It is convenient to use and helpful for beginning marketers.
Additionally, it comes with a wide range of features, such as templates, automated workflows, and A/B testing. But most importantly, this software provides a free plan for small businesses with fewer than 2,000 people on their mailing list. So, this opportunity will not make you worry about paying high fees immediately.
But once you have expanded your mailing list, you might want to upgrade to a premium account. This way, you can benefit from other features not previously available in your free plan. Also, Mailchimp provides a business widget for websites that can be beneficial for business owners like you.
2. AWeber
AWeber provides all the basic features you need to get started with email marketing, including unlimited email marketing lists, autoresponders with automation workflows, and a drag-and-drop email template editor.
Besides the said features, this software also provides reports on your email campaign performance, like click-through, open, and bounce rates. Getting these reports will enable you to pinpoint your areas for improvement and identify the factors that best contribute to your marketing efforts' success. As a result, you can devise appropriate plans and strategies to respond to the data you have gathered.
Moreover, AWeber lets you see what devices your subscribers use to access your email campaigns and how they interact with them. Lastly, it can help you track your social media traffic from various sites, including Facebook, Twitter, and Pinterest. With this feature, you can better understand your sales sources, like how using some of the best online reputation management tools can help improve your brand image online.
The good thing is that it offers a 30-day free trial so that you can try out the software before committing to it. But if you find this tool useful to your business, you can upgrade it by paying $19 per month.
3. ActiveCampaign
ActiveCampaign is an excellent choice for small businesses that want advanced features like automation and customer relationship management (CRM) integration. It also offers a free plan for businesses that send up to 2,500 emails per month. But if you want to pay for premium features, ActiveCampaign's lite version costs $9 per month, while the professional package costs $149 per month.
Its campaigns builder, A/B testing, automation setup, lists/tags, and segmentation are just a few of Active Campaign's key attributes. As a business owner, you can use these elements to strengthen your connection with your audience.
Because email marketing can become demanding at some point, ActiveCampaign provides more features, like creating your content, segmenting your contacts, and viewing demographics and activities. So, with its highly customizable setup options, you can better achieve your objectives.
4. Constant Contact
If you're looking for an email marketing software that can help you stay in touch with your customers and grow your business, Constant Contact is a great option. With Constant Contact, you can easily create and send professional-looking emails, track who opens and clicks on your emails, and manage your contact lists.
Moreover, Constant Contact offers many customizable templates as well as CRM and reporting tools to help you get the most out of your email marketing campaigns. Finally, it includes a 60-day free trial where you can send 100 different contacts maximum per campaign for testing. So instead of putting your resources on buying Google reviews, you can invest in this software because its functions and offers make it an ideal option for beginners like you.
5. GetResponse
GetResponse is an email marketing software that helps businesses of all sizes to create, send, and track email campaigns. It offers a wide range of features, including a drag-and-drop email builder, autoresponders, landing pages, and webinars.
GetResponse is easy to use and provides detailed reports on email campaign performance. It also offers 24/7 customer support. GetResponse is a great choice for businesses that want to get started with email marketing and develop their campaigns over time. Fortunately, it also has a free plan for businesses. This plan includes unlimited newsletters, a website builder, and one landing page where you can display your Google reviews.
Conclusion
Indeed, you have several options if you are looking for the best email marketing software for your small business. These tools are Mailchimp, AWeber, ActiveCampaign, Constant Contact, and GetResponse. Using these tools, you can create and send multiple email campaigns to your subscribers and potential customers. As long as you fully utilize their features, you can expect success in your email marketing efforts.
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